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10. Comment on “Is Creativity Worth the Gamble?” by Amanda DiSilvestro   11/20

Great tips. We have a tendency to think that bigger is better and sometimes it really isn’t. Sometimes what we think is awesome and funny may be just the opposite to the population you are advertising to. It is a risk to try something new and sometimes not doing anything and waiting is the best thing. Creativity comes from personal opinion and as we all know, not everyone will ever agree with your opinion. Is it worth it? Thanks for the post and tips! I know I will put them to good use.

9. Comment on How To Become A Reporters Best Friend by by Manny Okito     11/20

Very useful information! I am still a student, but I know that these tips will be a great help to me in the future as that reporter. I am not a PR Major, but rather a Broadcasting Major who desires to be a reporter in the near future (My minor is in PR and Journalism). I think it is important to be both professional and relational, which is what I got the most from this post. Sometimes, I think we forget that we are dealing with people who can either help you or hurt you. It is important to stay on a reporters good side and they will return the favor when needed. People can tell when you are being genuine, which is what we need to be when given the opportunity to be relational with people (such as that lunch or drinks you mentioned). Get to know the person and they will want to get to know you.

8. Comment on Blogger Relations: Vicks Vapo Dad Event by Linzy Roussel Cotaya    11/13

I am very impressed by this. This event was very well planned out and it’s really nice to actually see the close knit relationship between bloggers, PR pros, and advertising. The fact that so many bloggers and PR pros were all at one site indulging themselves in this wonderfully planned out event, it was inevitable that they would go home and blog about the experience, therefore giving the brand advertisement. The event was ingenious

7. Comment on Why I’d Rather Hire a Liberal Arts Student Than a PR Student by Nathan Burgess (“PRCoog”) 11/9

I completely agree with this post, Nathan. I am a Broadcasting Communications major with a minor in Public Relations/ Journalism. From taking this broad spectrum of classes, I can see how you would want someone who is much more well rounded with a liberal arts major. The classes I am taking as a communications major force me to take steps and learn outside of the classroom and actually put into application the things I am learning. We are used to making those “discoveries” and not just processing information shoved into our brains from a classroom setting. A liberal arts major allows one to be so much more creative in their thinking and actually exercise that creativity.

PS Covering your mouth when you yawn is very important!

6. Comment on 24-hour news networks: Boon or bane? by Graham Leach 10/18

That is so true. The fact that 24-hour news is becoming so dominant in this day and age, it requires all PR specialists and the spokespeople for a company to constantly be on top of their game. I do believe it is wrong of the press to do us in such a way that creates pressure beyond all reason. What harm would it do for them to wait a little longer so they will get accurate and thought out information instead of the thrown together statement they have forced us into? You are right when you say that it is a good thing when people see us on top of our game, but that requires us to be in a constant state of readiness. It gives our companies a good face to the public. One that says, “we have this covered and we will do our best to make sure the customer is still taken care of with the highest of quality and service” .

5. Comment on To Capitalize or Not to Capitalize: 7 Easy Rules by Laura Hale Brockway 10/21

I feel like the older we get, the more we forget the simplest grammatical rules of writing we learned in our primary education years. This post has helped me remember to make sure I am correct in all of my capitalization and grammar. There are so many “grammar Nazi’s” out there that are always critiquing “professional” writings (especially from the PR person of a large company) to rate their professionalism and credibility. Taking hold of the concepts in this post can be very helpful to the outward appearance of our companies. I am a college student and needed the reminders of your points #5 and #6. These will help me as a student. Thank you for the rule reminders!

4. Comment on Embrace Your Destiny: Why Twitter is  Indispensable for the PR Professional by Julia Camenisch 10/11

We have been learning about this same exact thing in my PR Applications class recently! Twitter, if used correctly can be the biggest blessing to your company. It is a quick and easy way to get your word out to people. In 140 characters or less, you can capture the consumers interest and inform them at the same time. The faster our companies can communicate with the largest amount of people, the better we can strategize for the future. Learning to tweet creatively and informatively at the same time is a difficult skill and art to learn, but a necessary one as we dive right into the future technologies and advertising methods. As you said, having a clear message is vital. Also, as a public relations specialist, it is our job to… well… relate. Having that two-way communication you wrote about will be much appreciated by your potential customers.

3. Comment on Jobs Pitched Own ‘Time’ Cover Stories, Recalls Cook by Frank Washkuch, Lindsay Stein, Danielle Drolet 10/4

There is a lot we can learn from Jobs. Seeing that he took the time to go out and talk to the press himself and even be his own PR professional, I believe made the company much stronger than it’s competitors. Seeing the CEO come and outwardly and openly represent himself and the whole company gave people a respect for Apple. Also, this gave Apple the relationship edge that buisnesses look for. The point of “public relations” is to be relational with the PEOPLE, which is where a lot of companies fail to achieve. I agree completely with what Harris Diamond, CEO, Weber Shandwick had to say in this article :

“It’s fair to say that he changed not only our world, but redefined in the last 10 years the role of the CEO. By being the chief spokesman for his company and products, he was a leader who epitomized the value and mission of his company.”
He changed the role and idea of the CEO and the PR professional by being more relational to the public.

2. Comment on Follow Yourself? 8 Free Ways to Keep on Top of Your Online Reputation by Julia Camenisch 9/29

Thank you for this post! Image is definitely everything, and the sooner you can get on top of a situation, the better. The resources you provided for us are very helpful and useful. Some of them (such as who is linked to you), I never thought to check for feedback. How fast our companies can make amends to customer complaints have the potential to make or break us. With the internet, word travels FAST (especially negativity). It is important for us to keep a good image in peoples minds of our business and to maintain professionalism.

1. Comment on Five Ways Social Media is Like Professional Wrestling | PRBreakfastClub by Mike Schaffer: 9/25

Very clever post! I loved this article. From the very beginning I could see how comparable the two industries really are. I feel this  sort of goes with the whole “smark” concept, but I believe it is notable that just as professional wrestlers put on a show (or in other terms “put on a mask”) can be compared to how PR professionals can sometimes put on a mask for their company to make sure that there is a good “show” or image to those looking at the company. The Public Relations professional has to be very good at what they do because people are critical and look for the mistakes. One mess up from a wrestler and either someone gets hurt or the buisness is shot because people saw the falsehood of the entertainment source. A PR professional messes up and it runs risk for the whole company.

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10. In response to “Other PR- Related Blogs” by Christina Miller     11/20

I think this is a great blog to get connected with! I will definitely have to check it out! I think everyone could use a few tips about keeping up with their nutrition in this day and age of fast food… I know I could. Sometimes we just need guidance and perspective from other people wanting the same goals. We read a lot of mass printed things from a company persuading us to get our nutrition under control, but maybe its reading peoples personal experience and words that would help us to work together!

9. In response to “You Just Might Have Grown Up In the 90’s If…” by Johnnie Kirkland    11/20

Oh my goodness, yes! I read this article and just started smiling at all the things I remember that I know so many of the kids now have no idea how to do or even what they are! Looking back, it really has been interesting to see the growth of technology and things since we first learned how to use them in the 90’s. I am such a 90’s kid. My favorites:
1. How to save a file on a floppy disc
5. How to record something on a VHS tape
11. Where in the world is Carmen Sandiego?
16. How awesome and frightening AOL chat rooms were
18. How to entertain yourself without YouTube videos (oh wait, the Internet in general)

8. In response to “So… what am I NOT seeing?” by danielbarcelo    11/13

Interesting thoughts. In my Intro to Mass Comm class we talked about this customization of ads on sites such as hulu. I think this is a pro/con concept. You can choose the things you want to see and use the time that is reserved for advertising to your benefit. Although, this can create an underexposure to things you are not as knowledgeable about. Isn’t the point of an advertisment (for the most part) to expose people who do not know about a product to it and lure them in? If we are constantly choosing something that we already know we like, what is the point of advertising?

7.  In response to Drive Clicks and ReTweets With Advice From PR Couture by breannakatelynn    11/9

I think this is a good concept not simply for fashion PR but for any PR business that is trying to grow in popularity. I was not aware of the importance of the beginnings of your tweets. I did not know that the “first 20-30 characters” is what is recognized from a search. So in order to make anything you write on there, you must be very careful with what you place where in your post. Personally, I am always looking for ways to get more retweets and and clicks on my personal twitter posts and this has given me some great insight! Thank you!

6. In response to “oops.” by Corey West     10/21

I was just talking about this today with my family! I feel that the announcement release for his death to  the public was a very touching and appropriate one. In reference to the New Yorker cover, I can totally  understand why there was such an uproar over it. Even though I am a Christian and believe that people are  judged at the gates of heaven and their names are searched for in the Book of Life, I can understand why  many of the people were upset over Buddhist Steve Jobs depicted as going to heaven.
I do believe it says something though, about the religion mindset of people in America. When people die,  people assume they go to heaven and at first thought (for the most part), don’t even consider what religion  the person claimed. When you read the obituaries in the paper, it will always say that the person was a  good person and is now singing with the angels in heaven.
I think this is why it offended the people. People seem to have a total lackadaisical approach when it  comes to truly respecting a person and the values they claimed.
I wonder what the response would have been if he was depicted in a way that expressed his buddhist values.

5. In response to “The Man, The Legend” by Johnnie Kirkland    10/12

Steve Jobs was a very respectable man. Not only did he impact technology world, but the PR world (being the CEO and spokesperson of Apple), and the media world (movies, i.e. Pixar) as well. Reading these quotes from this great man tell me that he was very intelligent, wise, and always forward thinking. I believe his legacy will live on for a very long time. There are so many things we can apply to our own life and how we approach it. These are wonderful quotes to live by.

4. In response to “An Invention that Changed the World” by Paul Hamilton     10/8

I couldn’t imagine driving in my car without the radio. As Johnnie alluded, it is such a luxury for us that we take for granted! Radio is free (for the most part) to the consumer which gives us easy and cheap access into their homes to influence their lives. Working as  a PR professional in this era would basically put you in charge of the way people perceived the business world from the comfort of their own homes with just the words from our mouth over a live airway. Personally, I don’t believe the power of the radio will ever go away. Good post!

3. In response to “A Public Relations Nightmare” by Johnnie Kirkland   9/21

This really was a PR nightmare. His career will never be the same again. I also do not believe he handled the situation very well at all. He may have had a shot at gaining some people’s respect back if he has just apologized for what he had done, taken responsibility like an adult, and not blame it on a substance abuse. I believe his consequences of losing his major sponsors were mostly his fault in how he handled the situation. I agree that Tiger should have gotten EVERYTHING out as quickly as possible and as you said “thus having time to deal with his family and his alleged “issues””.

2. In response to“Infographic: The Internet Now vs. 1996” by Daniel Barcelo 9/15

This is always an interesting topic of research to me. I think it is awesome to see how far technology has come. I feel it is growing right along with the people it is affecting. With time, the internet has not only become more popular but more sophisticated, meeting the many needs of the casual browser and the engaging researcher. We have become such a fast-paced society that the difference in “Average Page Load Time” has become crucial to keeping our attention. Our slowly decaying attention span and the “right here right now” mentality has spread like wildfire. This begs the question, “Is today’s internet a cause or an effect of our societal mental trends?”

1. In response to “Back to the Basics” by breannakatelynn 9/15

 “Thank you for this post! I, too, am having a difficult time defining what public relations really is. You put it well when you said,

“…sometimes it is best to let the two words simply speak for themselves.”
Growing up, we seem to lose a vision of simplicity and try to complicate everything by making it into so much more than what it really is.
I do believe that we can have a pretty accurate idea of what Public Relations is specifically by looking at all the job qualifications of a PR professional. They are not only the “relation to the public” by relaying information to them but they are the people who work maintain a good image in the public’s eyes therefore gaining favor and faithfulness with their clients. I believe you stated this very well in your next to last paragraph.
Also, as you mentioned at the beginning, I feel we are unable to escape Hollywood influencing our views, opinions, and perceptions of things. I never really thought about how it shaped my views of Public Relations, but it really has.”

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